What Is Included in a Professional Website SEO Report? Full Section Guide | Pella Force
What Is Included in a Professional Website SEO Report?What They Are, Why They Matter, and What to Look For in 2026 and Beyond
Posted 5/16/2026
14 min read
A
By Atul Lohar
What Is Included in a Professional Website SEO Report: The Complete Section-by-Section Breakdown
A professional website SEO analysis report acts like a health check and a roadmap for your business website. It looks at how well your site shows up in searches, how healthy the technical side is and how you compare to your competitors. Our website SEO report at Pella Force shows you properly which steps to take first to get more customers and grow your revenue.
The way people find businesses online in 2026 changes very fast. Knowing what is included in awebsite SEO report is the secret to move from guessing to actually growing for business owners and managers. It assists you make sure that your marketing budget is being spent wisely and your website is making money.
When a report includes a lot of confusing tech talk, it will fail to do its job. This guide will show you every part of a real SEO audit which also includes 12 vital tech checks and the competitor secrets that most agencies hide. You will also see how our independent report gives you the honest data that other agencies might skip.
Executive Summary Section
The executive summary is the most vital part of the SEO reports for stakeholders. It gives you a high level overview of your website's current performance without getting lost in the confusions of coding or metadata.
A credible executive summary should highlight three main areas which are as follows:
Current Performance: It will be a snapshot of organic traffic, keyword rankings and conversions.
Major Wins and Losses: It shows what improved from the last report and where the site saw a dip.
The Big Three Metrics: It includes organic clicks, average click through rate (CTR) and conversion rate.
What to Look For?
When you review this section, you should look for context. A report that says traffic is up 10% is useless as long as it explains whether that traffic comes from your target audience or random low intent keywords. This section might also point on local search visibility and how the brand compares to regional competitors in a professional UAE business context.
A professional summary should also mention AI Visibility which is a new standard rule in 2026. It tracks how often your brand is cited in AI generated search answers like Google’s AI Overviews or ChatGPT. When your summary fails to mention AI search presence, it means it is already outdated.
Technical Health Section: The 12 Essential Checks
The technical health section in our technical SEO audit report is the foundation of your SEO. When the technical core is broken, no good content will assist you rank. A professional report includes 12 specific checks to ensure that Google can find and index your site properly.
The 12 Key Technical Checks
Every professional website SEO report should include these which are given below:
Crawlability: Can search engine bots access your pages?
Indexing Issues: Are your pages appearing in search results?
Site Structure: Is the site structure logical for both users and bots?
Redirects: Are there broken 404 errors or circular redirects?
Internal Linking: Does link equity flow to your most important pages?
On-Page Tags: Are H1s and title tags present and unique?
Duplicate Content: Are there multiple versions of the same page that affect your rank?
Page Speed: Does the site load fast enough for better user experience?
Core Web Vitals: Does the site meet Google's visual stability and loading standards?
Mobile Friendliness: Does the site work perfectly on smartphones?
HTTPS Security: Is the site encrypted properly to protect user data?
Sitemap Health: Is the XML sitemap updated and submitted properly?
Keyword Analysis Section
Apart from the technical basics, our professional keyword and search intent analysis report gets deep into keywords and page level performance. This is the point where the data meets your business strategy.
Keyword Analysis and Business Goals
Professional reports map keywords to user intent rather than simply list keywords.
Ranking Data: See which keywords are on the first page and those stuck on page two.
Search Intent: Distinguish between informational (users looking for support) and transactional (users ready to buy).
Keyword Difficulty: Know how hard it will be to outrank competitors for specific terms.
Page Level On-Page Analysis
This section scores individual pages. Our on-page SEO analysis**** report will tell you what your score means for visibility.
Title Tags and Meta Descriptions: These things should be optimized to boost CTR.
Heading Structure: Proper use of H1, H2 and H3 tags should be used to organize content.
Image Alt Text: It ensures that images are readable by search engines.
3. Backlink Profile and Authority
Your backlink profile is your site's reputation on the web.
Domain Authority: It is a measure of your site's overall strength compared to others.
Toxic Link Analysis: It identifies spammy links that could trigger a Google penalty.
Competitive Gaps: It finds quality sites that link to your competitors rather than you.
Competitor Benchmarking Section: The Section Missed by Other Agencies
Most agency reports deliberately exclude detailed competitor benchmarking as it reveals exactly where the agency is failing to keep up. However, our professional SEO analysis report compares your site against direct competitors.
The Problem: You are ranking for "Keyword A" however your traffic is flat.
The Solution: Competitor benchmarking reveals that your competitor is winning "Keyword B" and "Keyword C" which have much higher buyer intent.
The Result: By identifying these content gaps, you can pivot your strategy to capture the traffic your competitors are currently owning.
Recommendations Section: Ranking by Business Impact
Our professional website SEO reports have been designed in a way to assist rank your site. It will make you know what will support your business to grow the fastest. You can check the table below to see whether your report is focused on real business results.
What to Look For
Good Report (High Impact)
Bad Report (Low Impact)
Clear Priority
It tells you exactly which three tasks will bring in the most sales this month.
It gives you a huge list of 50 errors with no clear starting point.
Business Goals
Recommendations focus on pages that make you money like service or product pages.
Recommendations focus on "vanity" things like fixing a typo on a page no one visits.
Actionable Steps
It gives simple instructions that your team can follow immediately.
It uses confusing tech jargon that avoids explaining how to fix the trouble.
ROI Focus
It explains how fixing an error will lead to more clicks or better rankings.
It lists technical issues simply because a tool found them without explaining why they matter.
What PellaForce's Independent Report Includes that Agency Reports Consistently Skip?
Standard agency reports often hide their own shortcomings. Pella Force delivers independent website SEO reports that focus on transparency.
What we include that agencies skip:
Google Interaction Data: We reveal the total number of crawl requests and the average response time from Google which is usually skipped by other agencies.
Zero-Jargon Explanations: Our reports are designed for business owners with no technical knowledge.
AI Overview (AIO) Tracking: We track how often your brand is mentioned in the new AI-driven search landscape.
Budget Justification: We show exactly where your SEO budget should be allocated for the highest ROI.
Conclusion
Understanding what is included in a website SEO report is your first step toward dominating the search results. A professional report at Pella Force is more than a list of numbers. It is a strategic roadmap that covers everything from technical health and keyword intent to the competitive gaps your competitors avoid want you to see. So stop relying on biased agency SEO reports. Contact us today and get an independent, transparent breakdown of your site’s performance today.
FAQs
What is included in a professional SEO report?
It includes a summary of your profit and growth, a check of 12 technical areas and a look at how your keywords are doing.
It should show scores for individual pages, how strong your website's reputation is and whether you have any bad links.
The most important part is a list of steps to take ranked by what will assist your business grow the most.
How do I read the technical health section?
Check "Crawlability" and "Indexing" to make sure that Google can find and show your pages.
Look at "Core Web Vitals" and "Mobile-Friendliness" as these affect your rankings in 2026.
A good SEO analysis report makes it easy by labeling these checks as "Pass," "Warning" or "Critical".
What are the 12 must-have technical checks?
This list includes how bots find your site, how it is organized, link fixes and how your page tags look. It also covers loading speed, mobile use, security and your site's map for search engines. These checks make sure that your website is strong enough to handle more visitors and content.
Why should I compare my site to competitors?
It finds content gaps which are popular topics your competitors use to get customers that you are missing. It shows you which big websites link to your competitors. Many agencies skip this as it might show that their plan is insufficient to get into the competition.
Is my report focused on making money (ROI)?
Look at the "Recommendations" to see whether the tasks focus on getting you more sales. A professional report connects keyword growth to things like new signups or sales. When it only shows how many people saw your site without talking about money, it is completely of no use.
What does the backlink section show?
It measures your "Domain Authority" to see how your site's power compares to others in your field.
It finds "Toxic Links" that could get you in trouble with Google when you avoid removing them.
It tracks new links to make sure that your site is becoming more popular at a steady pace.
What is an executive summary?
This is a quick overview for bosses that shows traffic trends, keyword wins and sales goals. It focuses on the "Big Three": clicks, how many people click after seeing you and total sales. In 2026, it should also show whether your brand is appearing in AI-powered search answers.
How does checking individual pages benefit?
It scores pages on their titles and descriptions to encourage more people to click on them.
It makes sure that your writing is natural and your images have descriptions for Google.
Better page scores lead to more people finding you and a better experience for your users.
Why is Pella Force different?
We deliver independent reports with hidden data like how often Google checks your site.
We use simple words so that you can make fast decisions without needing to be a tech expert.
Our reports track things like AI Overview citations that most agencies avoid to even look at.
How often do I need an SEO report?
Check a basic report every month to see how your traffic and keywords are moving.
Get a deep technical check every three months or whenever you change your website.
Regular reports assist you change your plan quickly when Google changes how search works.
What is a professional website SEO report?
A professional website SEO report is a comprehensive audit document that evaluates a website's search engine performance. It includes:
Technical SEO health (crawlability, indexation, site speed)
On-page SEO analysis (title tags, meta descriptions, H1–H6 tags)
Keyword rankings and visibility metrics
Backlink profile and domain authority
Actionable recommendations for improvement in 2026 and beyond
What are the key components included in a website SEO audit report?
A detailed SEO audit report typically includes:
Technical audit — Core Web Vitals, crawl errors, XML sitemap, robots.txt
On-page analysis — Title tags, meta descriptions, H1 optimization
